The main task of a winter jacket is to keep the wearer warm. Ideally it also needs to be light, soft and cozy without being too bulky. Today’s consumers are looking for active leisurewear and have high expectations. The garments they want must look great as well as being versatile and easy to care for. This latter point is where down, which is otherwise an ideal material for winter and outdoor clothing, can no longer meet the consumer’s demands. And if the buyer is also looking at issues such as allergens and animal protection, down is definitely out. Today’s trend is “down-free”.